Doing PR the right way (a.k.a. strategic PR) isn't just a 'nice to have'! It's a key part of growing your business, raising your visibility, increasing your credibility and building your brand reputation over the long term. It will help you to be seen as an expert and thought leader in your sector, setting you apart from your competitors so you can win new business and investment.

As an experienced PR consultant, I'm passionate about the benefits of strategic PR and how it can help your business - one global engineering company I worked for even won a port project in the USA after a client saw the media coverage from a strategic PR campaign I led.

PR isn't just for multi-national companies though. Smaller companies can benefit just as much, even more, particularly when they're just starting out.

I'm on a mission to help entrepreneurs, founders and start-up owners learn how to do strategic PR.

My new step-by-step strategic PR course will be coming out in Autumn/Winter 2024, in which I'll be sharing my tips and strategies from over 30 years' experience in global communication roles and as a roving television news reporter.

In the meantime, why not join me in my new Press Release Writing Workshop, where I'll teach you how to write and pitch a press release that grabs media attention and positions you as the go-to expert in your sector! One of my recent press releases helped my client to win nearly £2 million in investment and contracts with two major players.